PPC keyword selection is very different from organic SEO selection. In the latter, you have to be realistic and prepare for the long haul. You have to target long tail keywords first and look at the competition’s pages and the like. This is because you can’t do anything to influence your rankings on good search [...]

Explains the value of PPC campaigns and how one must not lose out on them as a valuable marketing strategy

The original patent for Google’s PageRank algorithm focused solely on a mathematical calculation based on the number of links to a website. A simple normalization and voila! – we had the PageRank. Humans however, are very clever at manipulating systems to their advantage, and soon it was necessary to introduce other elements into the calculation. [...]