The issue of linking in SEO has been hotly debated for years. In fact, it’s one of the most interesting topics for SEO because it creates a moral dilemma. To link or not to link? A literal reading of Google PageRank algorithm shows us that whenever you link out, it leaks a bit of PR [...]

All SEO practitioners know the importance of building backlinks to their site. However, doing so is notoriously difficult. Especially these days when almost all user generated content contains “nofollow” links, thereby removing their value. This is a good thing as it means that you will have to work for your backlinks. Most forums follow the [...]

If you view the general Google Algorithm for determining PageRank in their patent application, you see that the PageRank of a given page is (by and large) determined by the number of links pointing to it. What also become apparent if you dig a bit deeper, is that that amount of PageRank “juice” that gets [...]