Explains the latest “Advanced Segmentation” features in Google Analytics and shows readers how they can use it.

PPC keyword selection is very different from organic SEO selection. In the latter, you have to be realistic and prepare for the long haul. You have to target long tail keywords first and look at the competition’s pages and the like. This is because you can’t do anything to influence your rankings on good search [...]

With Bing having reached a certain amount of popularity as well as the recent Microsoft/Yahoo! deal, SEO experts are beginning to wonder what this means for their business. Will customers start demanding SEO for Bing as well as Google now? Sooner or later they will. My Google Analytics data has already started showing Bing traffic [...]