In this page, we are going to spill the beans and reveal all of the sneaky, yet immensely useful SEO, Website Promotion secrets which no one likes to share with you. After reading the information being presented here, you’ll be soon giving these gurus’ a good run for their money! Also don’t forget to bookmark and check back, I will be adding more and more powerful tips here.

(At present these are my random notes. This may be a final post at this blog, from now on I will only update this post. My target is to add 100’s of note’s at this post, I will update all every week. If you are an SEO you can contribute unique tips up to 75 words and I will add your name and blog with contributed tips. Contact Me!)

Harness the proven ways to develop a successful web site promotion strategy, which yields higher conversions. Ethical and trusted efforts that give you results you ever dream of. Let’s go to basics and review the primary and advance strategies which work regardless of any type of website one run.

Note #1: Every startup online business begins with a dream to reach the highest level. But it is sad that over 90% of the websites are forced to shutdown. The sole reason is, less traffic and low conversion ratio. Read more on common startup business problems.

Note #2: Today Search Engines have fast becoming the powerful tools in determining your optimal presence on the Internet. One cannot afford to overlook the power of internet neither he/she throw away their website like a small stone in deep Ocean.

Note# 3: Having a website does not mean at all that it will rank well in search engines. One need to do ongoing dedicated promotion efforts to maintain a considerable position in major search engines.

A website should be prospecting for business. Today advance level SEO’s are not limited to improve your ranking to search engines but they also work harder to improve your website conversions by suggesting means to make your site more usable and friendly to your visitors so that it turns into a potential customer.

Note #4: It is proven that targeted traffic holds the key to success. Instead of having multiple irrelevant pages, a relevant, high SERP (Search Engine Results Page) is one of the surest ways to ensure highly targeted traffic. This is why websites developed under guidance of an experienced SEO makes a remarkable difference in generating targeted traffic.

Note #5: Most online business workout aggressive plans to improve website traffic. Compare to this very few people workout to plan website usefulness to humans. Ignoring some key areas of website usefulness may result low conversion ratio.

Note #6 Traffic is not the sole measurement of higher sales. This has been proven that websites with low traffic too have better converting visitors than a site with huge amount of traffic. It all depends how many visitors are converting into your customer.

Note #7: If you are expecting more sales from higher traffic, you need to think again. First workout a structure keeping the accessibility, usability to site visitors, later on you work on visibility. This will improve your website conversion ratio.

Note #8: Traffic is not the sole measurement of higher sales. This has been proven that websites with low traffic too have better converting visitors than a site with huge amount of traffic. It all depends how many visitors are converting into your customer.

Note #9: Online marketing or website promotion is a never ending process. This is also a proven fact that one may not get the same results with less work every time, unless you have major brand recognition.

“Design your website keeping the “Buyer’s decision Process” in mind. Try your best to provide detailed information in a professional manner so that they can trust your offerings and take their decisions.”

While hiring a designer/ developer of your website, discuss these aspects in details so that you can come up with a strong selling machine that works 24 hours a day and 365 days a year.

Note#10: Internet is a silent marketing machine that works round the year 24 hours a day. Capitalize the incredible power of internet and present a useful website for your visitors.

Note#11: Create a theme of your site that attracts visitor’s attention. Its not about graphics or design of the site but a theme that clearly define what website is all about and what it is selling. Publish clear information’s about quality, specifications, pricings and availability. Don’t put too many irrelevant information of home page as they distract the visitor attention.

Note#12: Pay attention to your website layout. Think as a visitor seeking information’s from a site. Brows couple of sites and analyze what you like and what you don’t like, you are near to have your best selling layout. You can also hire a good web designer who can develop your layout keeping website usability and accessibility in mind.

Note# 13: Avoid non essentials and simplify everything, so that a visitor is well informed about the message you want to deliver. He can compare your offerings with others and take good decisions.

Note#14: Use simple layout instead of animated flash or heavily loaded pictures. Preferably a nice header and clean look website will do the job. Hire a good web designer who can do this job for you, instead of paying too much for a Generic Sales Page.

Note#15: Briefly describe why people choose your services. Let people know the best possible solution for their needs. You are the sole judge of your services offered. Choose best possible words to describe your message, or hire a good content writer and provide them outline of your thoughts.

Note#16: Write a brief overview about your company including history, background, technical skills etc. People should know who you are. Inform them honestly even if you are a new entrant in the market. This is the way you will lay foundation of your transparent business relationship.

Note# 17: In case you have single product or service to sell, briefly describe the product or service, the user problems it solves, and the audience for which it is intended. Include the most unique feature here that pulls a reader to read further.

Note# 18: In case you have multiple product/services offerings, outline different types of solutions available. This should be used as providing the information about all your niche products.

Note# 19: Describe the Features & Benefits of your product. Be sure to state the user benefit so that a reader will pulled forward. It is essential to highlight key features before the audiences. Reader should be well informed.

Note# 20: If you have too many products create logical categories group that present your features in a simplified manner. You must use one message per category and avoid non essentials.

Note# 21: Try to use several designs to outline the features of your product. Different colors or a background catches immediate attention of readers.

Note# 22: Don’t compare your product with others, instead inform reader about user benefit briefly for each feature. Be sure to state the key user benefit of each feature. Use one page per products/ services, if appropriate.

Note# 23: Highlight different Applications of your products. Explain how the product or service can be used by different ways, giving real user examples where possible.

Note# 24: Highlight detailed specifications for your products; Try giving relevant technical specifications, using as many examples as necessary. Reader will be glued to your sales site, as this is the most vital point that helps him to take decisions.

Note# 25: Don’t use Fine Prints! Publish in details about your service guarantee; detail the terms and conditions under which the service is offered.

Note# 26: Provide clear Pricing Details of the product models available and list specific prices for each model and additional options available on additional cost. Buyer will not return if he feels he has been duped with low price jargon.

Note# 27: Publish Delivery terms clearly with Availability List, availability dates and availability options. It helps in buyer’s decision process. Narrating a clear picture about delivery terms will increase your trust amongst your customers.

Note# 28: Describe how and from where product can be purchased, or where to direct orders. List all available sales point so that buyer can locate you easily. It is very much essential to publish the detailed information, so that your buyer can understand the real methods of buying the products.

Note# 29: Write for humans, not for SE’s: Create a good sale letter or a sales pitch. This is very much crucial. If you can write your own excellent! Or you can hire a content writer who can create attractive sale letters for you.

Note# 30: Pay attention to your website layout. Think as a visitor seeking information’s from a site. Brows couple of sites and analyze what you like and what you don’t like, you are near to have your best selling layout. You can also hire a good web designer who can develop your layout keeping website usability and accessibility in mind.

Note# 31: Design your site that meets the guidelines of search engines. Hire the web design company who understand the basics of SEO too. Create a website that search engine read well. Search engines can’t read most of JavaScript or Flash animation as well as your visitor will be complaining about loading speed or browser issues.

Note# 32: Create a good marketing plan. This is the most important factor that where you plan to spend your marketing budget. Write down all focusing your competitors and projected return on investments. Jumping in to spend money without proper planning is the biggest marketing mistake one can make.

Note# 33: Create a good inbound link building strategy. Build links with related sites (Websites which are similar or supportive of your site’s theme.) and consider submitting your site to popular web directories as well as niche directories relevant to your site. For example if your site is about travel, find travel directories where you can submit your website. Read more about Link Building Strategies.

Note# 34: Develop quality reciprocal links. Building up a network of quality links also promotes a higher incidence of traffic to your site. As more people link to you, and you link back, more likely, you get noticed.

Note# 35: Press Release distribution: Write news worthy press release and submit to several PR directories. If your news is worthy enough to draw the attention of an editor, your news will be circulated to many.

Note# 36: Article distributions: Write useful articles and submit to the various article directories. This is still a trusted promotion method. If your article is good you can get your articles published on a variety of websites and circulated through ezines without any additional efforts.

Note# 37: Add your site to various social bookmarking sites. These sites are an excellent source of organic traffic, exposure and reaching new markets. Add your site to Technorati, Digg, Furl and other sites. With social bookmarking, there is a chance that your link can get picked up by others and published in more places.

Note# 38: Sometimes you wonder that how some site is getting a high PR even if they don’t have any back links on Google. The possible reason, Google is not showing the back links or, check back links at Alltheweb, Yahoo or MSN you might find some. Sometimes a site which is very old and having good contents, can get PR as well as if you have just one high PR link you get a good PR too.

Note# 39: Try relationship marketing. Start a news letter, Join the discussions in few forums related to your products/ services, spread a word about your site. Word of mouth is still the most powerful way to establish your online identity.

Note# 40: Try to contribute on Wikipedia and other Wikis. Write a real good informative article and submit solely to wikipedia. If your article meets their standards and TOS they will approve that. You can find there are number of topics they are looking for contributors. Contribute with genuine intentions.

Note# 41: Start a news letter, it is very much important that your customers are well informed and you can stay in touch with them using newsletters. Please note that you must send your newsletters to your own subscribers. Sending unsolicited newsletters will harm your brand.

Note# 42: Participate in discussion forums. Forums are great platform to express your views. You need to find a good forum where you can share your views with fellow members.

Note#43: Don’t try to fool with Google. SE’s are smarter and spend lot of efforts to control spam. Hire a experienced SEO to do the job, Instead of hiring a cheap consultant who may risk your business. Try to spend your time on improving your website and develop a niche market.

In nut shell, effective planning can yield greater results. Save your valuable time, efforts and money. Create a solid plan with estimated projections, create a budget, find the right person and rock on! Best of luck.

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