We all know that SEO can be a hit and miss game sometimes. Keywords or pages that we thought would be very popular fail to attract attention and sometimes those pages which we thought were useless, turn out to be hits. This is not surprising as we can’t always predict what people like. However, it is of utmost importance that we learn from our mistakes and capitalize on “hidden gems.”

Google Analytics, in addition to allowing you to view where are your visitors coming from also allows you to monitor the best (and the worst) content on your website. This allows you to get a glimpse of what people like and dislike. Also, you can find out how they are coming to each page – is it through search, and if so which terms are being used, or are they being referred from another site?

The site tools also allow you to drill down your directory structure and explore each sub domain – for example, if you have a shopping site, you can see how visitors get funneled through the categories and then to the individual products. Finally, it gives you the power to see the top landing and exit pages. This way, you can find out if there is a problem with the site when there are a disproportionately large number of exits on a certain page.

Along with Visitor Statistics and Sources statistics, content analyzation tools give you the most powerful reporting capabilities at your fingertips.

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