The first section of Google Analytics gives webmasters an insight into what exactly their visitors are upto when they visit their website. As mentioned in my last post on using Google Analytics, the software doesn’t allow you to track individual users (unlike some other trackers). For example, you cannot see what a user from a particular IP address saw and where he or she went after that.

But the loss of this capability is more than offset by the benefits. Google Analytics visitor metrics gives you a bird’s eye view into very important statistics such as how your site compares against others of a similar size. You can even narrow this comparison to similar sites of a particular category. These comparisons are on metrics such as bounce rates, pages visited and the average time spent on a site.

Other useful information is also present such as what the profile of your users are and where they come from. You can view a breakdown of how many pages are typically visited and how much time is spent on your site. This combined with the information showed in content tracking makes analysis easy to find out why visitors are coming to your site and why they are leaving it.

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