Subscribe via feedsWhen SEO practitioners are performing keyword research, they will come across many that cannot be immediately ranked for. Such keyword phrases can be highly desirable with a huge number of monthly searches. Unfortunately, they will have an equally large number of pages that compete for the searcher’s attention. It will take a very long time for the website to rank well for these keywords.
What is to be done then? The answer lies in a long term strategy. Along with these highly desirable phrases, there will be many that can be immediately optimized for. Phrases with a relatively low number of searches, but an even lower relative number of pages optimized for it. The two types of keywords require different strategies. One is long term, and one is short term.
One way is to incorporate the long term keywords into the main body of the site. The short term keywords can be added to an ongoing text addition such as a wiki, a blog or a forum. These posts will then link back to the main site with the long term keywords as anchor text – thereby improving the internal linking architecture and drawing more focus to the long term keywords.
Once this is implemented, you can measure the success of your keyword strategy in order to track your progress.
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