Building incoming links to your site is the most difficult aspect of SEO. Mostly because you have limited control over it. However, it doesn’t mean you have no control. Certain measures like commenting on blogs and forums are ethically suspect as well as useless due to the prevalence of the “nofollow” tag. The basic formula is, no pain, no gain. Commenting on a blog is almost painless and is therefore bound to be worthless.

Article submissions are an ethical and effective way to get inbound links. These are sites where you submit a useful non plagiarized article and claim credit in the “credits” section that allows a link back to your website. In this case, effort is required to produce good content and have it approved and is therefore much more useful than services that claim to bring you “hundreds” of links. Be wary of article submission sites that promise to submit your article to “thousands of directories.” Remember, if it was easy, everyone would be doing it.

Sites like eZine have strict requirements for their articles and if you submit a good article to them, you deserve a backlink for your efforts. Later in this blog, we will explore more ways of getting backlinks into your site as well as different link building strategies.

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