SEO relies on “on the page criteria”, meaning everything on your website including title tags, image tags, meta keyword tags, heading tags, content, bolding, italics, what words you use to link to another site, links, images, video and phrasing.

This earlier type of search engine optimization is still in use today. Within the history of the Internet, it was possible to enter any tag in the description of your business. Nowadays, meta keyword text is not regarded as heavily or not at all by search engines, due to previous abuse of metatags and false representation of websites.

“On the page” content, tagging, etc. is highly relevant for SEO. Using phrases in your website content that you imagine your audience is searching for will bring you the highest yielding results.

Understanding your customers and/or clients perspective and mentality will allow you to have better luck with “on the page” criteria searches.

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