A picture speaks a thousand words. Or, in the case of SEO, a few selected keywords. Using the “alt” attribute for SEO can increase your ranking on search engines.

Users often have their image readers turned off when surfing the web and images can contain code that is read by search engines. The alt=”keyword phrase here” coding is a good place to put commonly misspelled keywords, plurals or repeat the keyword phrasing from the content, title tag, meta description or copy of your website.

Keep your description brief and only use 2-3 keywords per image while accurately describing the image.

Again, I repeat, Do Not Try to Trick the Search Engine. While it may be tempting to duplicate webpages from your website for increased SEO, the search engines are smarter than you are so don’t do it. Listing keyword phrasing on your page in succession is a surefire way to get caught “cheating” by search engines and may result in your site being blacklisted.

Having strong content that utilizes your keyword phrasing in readable copy is the straight-and-narrow approach to legitimizing your website. Do not put keyword phrasing in the same color as the background to “hide” it or blend it into your website, this will be read by the search engines and will result in your website being kicked out of the search engine, leaving you high and dry with no hope of being listed.

Avoid ALT Stuffing at any cost and follow the guidelines set by SEO practitioners who have spent years of research before coming out to a conclusion.

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