Think hard about your title tag! Your title tag is the 50-80 character description of your website that search engines will read. Each page of your website can have its own title tag and you can vary your keyword phrasing appropriately.

It is recommended to include 1-2 of your most important keyword phrasing but do not include so much keyword phrasing that your title tag becomes full of unreadable sentences. The title tag must be able to be read as a fluid sentence, so creative use of copy is a must.

If you simply place your keyword phrasing without making it a sentence, search engines will recognize your website as spam and you risk the possibility of being blacklisted.

Your title tag is the short description that comes up in the results of a search engine. Placing your keyword phrasing at the beginning of your title tag will ensure that search engines read it and it is displayed for users to view.

Since some title tags are longer than others and different search engines allow different amounts of copy to appear, it is important to keep your keyword phrasing a the beginning of the title tag to make sure it is not edited out by the search engine.

Using appealing and charming title tags will draw more people to choose your website description and click on it.

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