Do you enjoy watching videos online? Do you like viewing videos or movies on Youtube.com or Google Videos? And did you know that you can use those videos to market or promote your products on the social networks?

Many online users use social profiles to connect with friends, say hello to their loved ones, build new relationships and start debates or make discussions.

Online social communities have evolved from being just places on the web were people can post their pictures or details about themselves.

Social communities have become thriving hubs for user interaction, file exchange, music and video sharing, as well as a place where people can join any group he or she desires. In a sense, social communities can echo the needs and interests of its members. And this is where the topic really begins.

Online social communities feature various groups or organizations, with members that share a common interest. Some of these members may have joined an online group to explore his love for paintings or photography. Other people might have joined online groups to express his or her love for the written word.

And of course, other people might have joined online groups to be able to build a network, share business cards, and do some business. There are really plenty of reasons why users join online social communities.

Understanding this, it can be determined that there’s really a good market in online social communities. It’s a niche for some online marketers, waiting to present the latest product, the latest trend on the internet.

And what’s the best way to catch the attention of hundreds of users who are in a particular group in a social community? Text ads will do, but online videos can really strike a chord.

Millions of users watch videos on different video sharing websites. Youtube, Google Videos, and many other video sharing servers can be found online. If an online marketer has the skills or the knowledge to utilize modern-day video editing applications, then he or she can surely take advantage of the growing demands for different promotional tools over social communities.

Many companies are looking for people who can answer this demand for quality marketing videos that can capture the large market on social communities.

If a particular online social group is aimed at saving the environment, a promotional video on global warming would certainly catch that group’s attention. Playing by the online user’s interests and creating videos specifically tailored to their needs can land an online marketer a very good promotional base.

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How would you feel if you’re were watching an online video about cute penguins and suddenly a small ad about saving wildlife appears just right below the viewing screen? Would you be angry? Or would you laugh at the idea of Google, and commend them for taking a step further in their advertising efforts? Surely, if you were an advertiser you wouldn’t have any qualms on the issue. But a movie viewer or online user might just have a thing or two to say about it.

Taking the matter into perspective, ads have always been the forte of Google. Contextual ads via Adwords have been their masterpiece, and this move to display ads on videos can certainly be viewed as inevitable. The internet is rapidly changing everyday. Online users are finding new and better ways to share information. Google tapping on the various resources available online have found a very good niche on online videos. Many online users will probably shun the idea.

But for many advertisers and online entrepreneurs, the move is a step forward to making a more competitive online marketing field.

A California-based company, Yume, is taking the lead to support Google in its efforts by providing InVideo overlay ads. Seeing slightly transparent ads hover over a video may not really be that bad after all. The ad may just appear for a few seconds at the beginning or the end of the video, and may not really hamper a person’s viewing time.

The real problem which should be answered is whether how Google will be able to make sure that ads will appear according to the search keyword related to the video. It would be very impossible for the effort to work if promotional ads about legal services appear on a children’s video. But considering Google is always at the top of the game, they will find a way to work around it.

So that’s one of the prime things you should expect to see in the new future. Seeing advertisements on videos should not only beef up the online competition, but should also give some online marketers more options on how they can promote their products effectively online.

The cost of the service will have to be in question however. Understanding that integrating ads on videos is not an easy feat, and will probably demand a very high cost than other advertising programs offered by Google, online marketers should think twice before making a step forward on this. However, if it succeeds, then Google will surely be seeing a big inflow of potential advertisers, and earning lots of cash from the campaigns.

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Have you twittered today?

If you’re like most bloggers out there who love jotting down bits of details they can scrape up from every website they hop on, then you’re sure to love twitter. And if you’re the type of person who loves getting quick information, to use on your blogs, from different websites without going through all the unnecessary clicking or selection of categories or even the finding of pages, then you’re sure to find RSS or Really Simple Syndication an excellent tool.

A few of the most important things for a blogger, especially a technical one, is to be able to acquire information in a quick and convenient manner, and to be able to spread that information across different websites without facing hassles. There are thousands of tools online which you can use to achieve this.

For getting information from different websites there’s the RSS or Really Simple Syndication platform. Many websites today syndicate their data in a well-organized structure which can be easily viewed by RSS readers. RSS allows for bits of the main article or content, from a certain website, to be available in a short-excerpt format, and can be viewed or displayed on different pages online.

For example, you can get the latest information about the weather or the latest details about sports tournaments or even the financial market. Instead of drowning you with pages of articles, RSS selects only the most relevant information, based on whatever data you want to find online.

RSS then organizes structured sentences which may contain links to the original article. These RSS feeds are being used already by several bloggers online to aid in their marketing effort, or plainly just boost up their readership.

Another excellent tool that has been making the rounds over the internet is Twitter. The name should remind you of early mornings and chirping birds. But the tool is totally different.

Twitter is not for making sounds, and it’s not computer software that will allow you to re-create the twittering of birds.

Twitter, is a text-based system which allows you to pass on short messages from one website to another. Bloggers find this tool a very addicting one, as they can jot away what they are doing in front of the PC, at the moment, and submit the information to appear on their blog or other websites which they have allowed to view or subscribe on their twitter data.

Twitter also uses RSS. Twitter is excellent for online diaries or journals. After visiting a website or two, and if you find something nice about those websites, you can immediately type or key-in what you’ve found on your twitter application and submit to the twitter server.

The short text you’ve written will then be submitted to different websites which have subscribed to the RSS data from your Twitter account. It’s really that simple.

RSS and Twitter are two of the excellent online applications which bloggers can utilize to help increase their proficiency in gathering and spreading information.

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Popularity: 33% [?]

How often do you change the content on your web pages? Did you know that constantly changing your content can have dire consequences on your rankings? Now how much do you think would it cost you to change a few lines on your pages?

Would the impact be noticeable instantly or over a period of time? Well those certainly are very relevant questions, considering that content plays a very major role in search engine optimization.

Several websites change their content if they see the need to do so, or if there are certain parts of their pages which might be obsolete. And as we all know, Search Engines scrutinize a web page’s content like a bacteria under the microscope. The page content provides the requirements - links, density, keyword usage, relevance to other websites, which play very crucial roles in determining the page’s search engine optimization (SEO) score.

A website that changes content every other week may experience a slight change with their SERP positioning over a period of time. When content changes, there’s a possibility that some website links would be removed, or added. There’s also a possibility that the keyword density will no longer be achieved or the content relevance would miss its point to be categorically related with its neighbor sites.

Of course this shouldn’t shun SEO managers from implementing the required changes on their website’s content. CNN and other news websites certainly require or expect constant changes with their content and website settings. However, if traffic remains constant, the impact on the positioning of news websites over different search engines may not be that evident.

Main pages of blogs usually change their content, but the individual pages for the post remain intact at its own internal URL. Blogs don’t really receive as much scrutiny as regular web pages. Blogs like Wordpress or Livejournal need very little tweaking, and usually maintain their initial content.

The only problem with blog post pages, especially when comments start getting added is that they lose the keyword densities that help boost the rankings. Blog content that change often usually have some issues to solve when it comes to linking and site-keyword densities, as well as the overall SEO score.

So in a nutshell, minor or major changes on a website’s content can affect the website as well as its categorical link neighbors. It is advisable that when after you finish posting a new content on your website, changes to it should only be done whenever it is truly necessary. And it is imperative to verify all the links on that page, which one is down, or how many needs to be re-added.

That is basically how content from different pages can affect Search Engine rankings.

Popularity: 33% [?]

You love to write, you love to rhyme poems on a piece paper, and you love to impress other people know with your literary pieces. Very good essentials for those who wish to become famous and make a fortune online.

One of the best mediums to get your literary work across the globe is to write them all on your computer, and spread them all online. No more pens and papers. No more snail mails or fax mail chains.

In this very high-tech world, your simple composition or novel can reach the farthest ends of the world via a simple mouse click.

And now you must be wondering how this could be done, so here’s a little word-play, a story-guideline, if you must call it that way, on how you can achieve this ‘little act’.

8:00AM : You wake up to a bright new morning, and you start thinking of a new article to write. You’ve always had the passion for writing about internet-related activities, but can’t seem to get the right heading for today. Turning on the TV and hearing the latest news, you suddenly become inspired by what you see.

Written on the screen, and flashing like an ambulance car, is the big headline for the breaking news. ‘Microsoft buying Yahoo’, as what the headline says. Scrambling to your feet, you run to the nearest computer or laptop a millisecond could afford you. Flipping the AVR on, but your PC won’t start.

Oops! You forgot to plug the AVR cord in the power outlet. You plug it in, and tried again. This time your PC starts.

8:15AM : Your Microsoft XP finishes loading, and your staring at the blank page of the new document you’ve opened on Microsoft Word.

The words are racing on your head, but you can’t seem to get the perfect pitch to start even just the title. ‘Microsoft-Yahoo, the Search Hybrid’, that seems like a techie passable title to your article. You clack away on your keyboard, formulating the best story that you think can win you a million dollars.

You count the words on your article, 380 – just a little more to go to get the 500-words requirement for several article directories.

9:00 AM : A fresh 500-word article staring at you in the face. Smiling at yourself, you know you’ve written quite an article that is worthy to be viewed by top literary scholars from your university, and even a dozen or so web authors online.

Now it’s time to make the rest of the world know about your article.

9:10 AM : After a ten-minute break, you opened up your Firefox browser and opened several article directories, like Ezinearticles, Buzzle.com, Easyarticles.com, and even Amazines.com. You prepare a list of keywords related to the topic, and type a catchy summary.

You then prepare a small paragraph about how good an author you are, and add some links to your website inside the Author’s Resource Box. You get all these information – the title, the summary, the body of the article, the author’s information and resource, as well as the keywords you’ve compiled, and jot them all down on the forms provided by each of the article directories.

Press Submit, and you’re through.

9:30 AM : If you’re an avid writer or have a premium account, your article would be approved by editors quickly. But if you keep a free membership the article might go live after a few minutes to 3-6 hours.

It’s a given that you have premium membership.

9:45 AM : Your article goes live and is sent through various RSS channels for maximum exposure.

10:00AM : People from other corners of the world read your article and start admiring your work.

Now, wasn’t that easy?

Popularity: 36% [?]