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Search Engine Optimization Techniques Revealed

Posted by seonotes in September 10th 2006  

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Common sense is one of them.

There are no secrets really, but just simple ideas you already know, taken from another point of view. You will be surprised at how these “old” ideas can rake in thousands of dollars when applied differently. Conversely, they can also make you lose thousands more when you don’t know how to play by the rules.

Competing for the topmost rank in most search engine results is no easy feat because there are millions of competitors vying for the position. Techniques and strategies however are similar; it is a paradox why others make it to the first two pages of search engine results, while others peter out on the sands of disappointment.

Gauge by yourself how these techniques can make your website soar in the rankings:

Game of numbers. Search engine optimization is all about getting a site noticed by online users, interchangeably referred to as “traffic.” How can you make it happen?

Link (and get linked back) to as many relevant sites as you can. By the law of numbers, the more you link, the more you get linked back. This can give you exposure. Search engines will notice when there are lots of sites linking to your pages, and this can help your ranking.

However, this can only happen when your site has good content that captivates interest and lures readers to come back for more.

Be resourceful. You can get hold of web directories from which you can find online companies to link up to, or you may write articles with your link on them, and submit these to various ezine sites. When a search is made on ezines that feature your articles, most likely your link can be seen. Who knows what could happen next? Publishers of these ezines keep an archive of their articles – that’s ready exposure for you whenever a search is done.

Now here’s a little trick. The first link a search engine sees on your page is the link that it will follow. Most often, your page may carry both an image link and a text link. Between these two links, make sure to prioritize your text link. You may not have a second chance at it when your image link is seen first.

Capitalize on your page’s navigational factor. Search engines should have easy access when navigating your site, thus linking your pages to a site map in your website is clever.

Have you created titles for your links? Search Engines give importance to sites based on relevance not size. Titles for your links clearly show your viewers where they are headed as they navigate your site. This, in fact, creates relevance to your site as far as search engines are concerned.

Have you ever wondered how not to make your anchor texts appear like automated messages? Simple. Create variation. Modify. A crunchy “pineapple chicken nugget” would sound ever more appetizing when it appears on your page as “Hawaiian Pineapple Chicken Nuggets”.

See, there are no new ideas, only fresh approaches with a dash of common sense. But the difference in your rankings could mean money coming in!

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