How would you feel if you’re were watching an online video about cute penguins and suddenly a small ad about saving wildlife appears just right below the viewing screen? Would you be angry? Or would you laugh at the idea of Google, and commend them for taking a step further in their advertising efforts? Surely, if you were an advertiser you wouldn’t have any qualms on the issue. But a movie viewer or online user might just have a thing or two to say about it.

Taking the matter into perspective, ads have always been the forte of Google. Contextual ads via Adwords have been their masterpiece, and this move to display ads on videos can certainly be viewed as inevitable. The internet is rapidly changing everyday. Online users are finding new and better ways to share information. Google tapping on the various resources available online have found a very good niche on online videos. Many online users will probably shun the idea.

But for many advertisers and online entrepreneurs, the move is a step forward to making a more competitive online marketing field.

A California-based company, Yume, is taking the lead to support Google in its efforts by providing InVideo overlay ads. Seeing slightly transparent ads hover over a video may not really be that bad after all. The ad may just appear for a few seconds at the beginning or the end of the video, and may not really hamper a person’s viewing time.

The real problem which should be answered is whether how Google will be able to make sure that ads will appear according to the search keyword related to the video. It would be very impossible for the effort to work if promotional ads about legal services appear on a children’s video. But considering Google is always at the top of the game, they will find a way to work around it.

So that’s one of the prime things you should expect to see in the new future. Seeing advertisements on videos should not only beef up the online competition, but should also give some online marketers more options on how they can promote their products effectively online.

The cost of the service will have to be in question however. Understanding that integrating ads on videos is not an easy feat, and will probably demand a very high cost than other advertising programs offered by Google, online marketers should think twice before making a step forward on this. However, if it succeeds, then Google will surely be seeing a big inflow of potential advertisers, and earning lots of cash from the campaigns.

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