The main purpose of Search Engine Optimization, interchangeably referred to as “SEO” is to make a website compliant with the distinctive requirements of the more popular search engines today, like Google, Yahoo, and MSN. By “search engine compliance”, it refers to a website’s readiness to be found by the search engines when a user requests for particular information on a search engine’s browser.

To be found by the search engines, and to be ranked higher not just on the page results of the search engines, but in the most prestigious worldwide search among SEOs, the SEOContest2008, various strategies are employed. One of the most popular strategies is on building links.

SEO enthusiasts know that linking is an effective strategy to gather links, but not everyone understands how one can optimize his linking strategies to emerge victorious in SEOContest2008.

It is not just linking per se, but linking with a definite purpose; that is, to rank within the first page of search placement results; consequently emerge as a winner in SEOContest2008.

Unknown to most, building links should not be done wantonly. To generate quality links, one should establish link among quality and relevant sites. Even in search engine optimization, the age-old idiom stands undisputed: “You become who you associate with”.

To position in the topmost search placement results, and to win in SEOContest2008, linking should be done one way; without necessitating a link back. You read it! For emphasis, again, you must acquire links but DO NOT link back!

Linking back to a website with low PR can be inimical to your interest in acquiring sufficient quality links to win in SEO Contest 2008, as each time you link bank to a low PR site, you can “bleed” your links away.

Submission of articles to article sites and directories or “article marketing” is the best option you can take in ensuring that you gather the back links you need, without making your website “bleed”.

You can write keyword-optimized articles with embedded links pointing back to the deeper pages of your website and submit these articles to quality article directories. You may also submit posts with an embedded link to forum sites, or send comments to blog sites as well, without losing the necessary embedded link. Which way you choose, you shall be in keeping with the smart strategy of acquiring back links, without the compulsion of “paying” for it.

Winning in SEOContest2008 is a battle of wits; this strategy will ensure not just your victory in the contest, but your top rank placement on search engines’ results as well. Go for it!