With Bing having reached a certain amount of popularity as well as the recent Microsoft/Yahoo! deal, SEO experts are beginning to wonder what this means for their business. Will customers start demanding SEO for Bing as well as Google now? Sooner or later they will. My Google Analytics data has already started showing Bing traffic to my blog.

While the basics of SEO remains the same for Bing, there are a few subtle differences. There are strong indications that Bing places a greater emphasis on old domains than Google. This is a good thing if you’ve been in business for a long time, but it’s taken out of your hands if you’re new obviously. Other factors imply that in Bing, keyword prominence has less of an influence than it does with Google.

Of course, you have much less control over inbound links than you have with other on page factors (and that is perhaps a good thing, or else everyone would be doing it), but one lesson we can take from this perhaps is that if you’re a new company with a new website, Google will be a bit more kind to you than Bing. For those of you whose sites have already been around for a long time – well you don’t really have to worry too much about your PageRank now do you?

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