However, this ignores the social nature of the web. In our first post on SEO software, I made the point that one must perform SEO in order to make it easier for humans to use your site and not just for search engines. By linking out, you make your site more useful to others. But how do we balance out SEO needs and usability needs?

The answer is inlinking. A logical reading of Google’s PageRankng algorithm gives us the answer. When you link to other pages in your site, you redirect more and more link juice into your web pages. Then the leak caused by linking out drops dramatically. For example, if you have just two links on your page. One to your home page and one going out, half the link juice goes out from the outgoing link. If you have 3 more inlinks, then only 1/5th of the link juice exits your site.

Most sites and blogs these days have numerous links going back into the site. Menus, archive pages, categories and tag pages. If you try and link back to pages in your site, you can happily link to external sites for the convenience of your users and suffer no significant penalty. This way, you’ll also be a good citizen of the Internet and your viewers will appreciate it.

By the way, it’s bad manners to use the rel=”nofollow” tag for links going out of your site. If you think a site is worth linking to, then do it justice by letting it have the credit for that link.

A mostly neglected part of on page SEO is the <b> or <strong> tag. Enclosing an important keyword in these tags will have a small impact on your page’s SEO. This is so because the eye of a human is naturally drawn to such text and search engines like Google try and duplicate human behavior.

However, also keep in mind that search engines are very sensitive to spammy techniques. Keep to the straight and narrow. Don’t bold more than one phrase per 250 words or so. More than that, and you risk a search engine penalizing you for trying to be overly manipulative. When in doubt, ask yourself the question – does this make my content more readable? If it does, then go ahead.

If possible, ensure that the first “bold” phrase arrives within the first 100 words. This is because the first paragraph of an article sets the tone and a bold phrase in that article is of high importance – not as important as a h2 heading of course, but certainly noteworthy.

Content plays a vital role in the filing or classifying of different websites according to their different categories. Keywords, existing within a particular content, are some of the driving forces behind Search Engine Optimization and other web technologies implemented by major Search Engines like Google, Yahoo and MSN. It is real for many websites that the quality of their page content can affect their search engine rankings as well as audience traffic.

A website with quality and catchy content tends to get more attention online.

Many people online are seeking for quality information from various sources. If your website or article provides the right details that many users need, chances are your website or article would be visited often and would get very good rankings online. However if you have a poorly written article or page content, then users would most likely shun away from your website and just forget about it.

Article Submission is the strategy of sending out articles to article directories so that they can be viewed and shared with other websites online. Article Submission is only an effective strategy if the article or content being promoted is also worth reading. If an article is catchy or well-written then chances are, many websites would love re-posting your article on their web pages. And this is where real action begins.

In the world of SEO or Search Engine Optimization and Online marketing, content that is promoted on other websites tend to benefit the source or the one who wrote the content.

In Search Engine Optimization, if your articles contain various links that point to your website, and if many people re-posted your article with the links on their websites, then you’ve hit a very good goal. For these inbound links coming from your articles on other people’s websites contribute to your page’s SEO score. And the higher your score, the better your rank in the Search Engines.

Article Submission is really effective if you submit quality content to multiple article directories. If you submit quality articles to a hundred article directories everyday, then you’ve created plenty of opportunities for people to have access or to read your article. This does not only help with your marketing, but can also improve your website ranking.

However, it should be duly noted, that your article should be placed under the proper category when submitting it. There are often penalties given to those websites which post or re-post articles which are not categorically related. So it’s best to shun away from that practice.

Another thing to remember when doing article development and article submission is to emphasize on the keywords which relate to your website. Having sufficient and high-quality keywords can impact your article status on various search engines and directories. The more optimized your keyword is, the better the classification and ranking on the search engines.

So remember that creating content or articles online, helps your website. Submitting those articles to various article directories can also greatly affect your website rankings on the Search Engines.

If you like this tip useful please support Seocontest2008 organised by UKWW Forums.