Google Analytics, in addition to allowing you to view where are your visitors coming from also allows you to monitor the best (and the worst) content on your website. This allows you to get a glimpse of what people like and dislike. Also, you can find out how they are coming to each page – is it through search, and if so which terms are being used, or are they being referred from another site?

The site tools also allow you to drill down your directory structure and explore each sub domain – for example, if you have a shopping site, you can see how visitors get funneled through the categories and then to the individual products. Finally, it gives you the power to see the top landing and exit pages. This way, you can find out if there is a problem with the site when there are a disproportionately large number of exits on a certain page.

Along with Visitor Statistics and Sources statistics, content analyzation tools give you the most powerful reporting capabilities at your fingertips.

There is a lot of complicated information in this module, but most people are going to use it to find out three things. Which sites are sending you traffic, how many direct hits to your site, and most importantly, which keywords are being used to send visitors to your site. The last one is is a real boon for SEO masters as they can also see how much time each visitor spends on the site broken down by keyword. You might suddenly find a niche that you haven’t explored yet by looking at what people are searching for.

Good SEO experts will also use this tool to find out commonly used variations of keywords that they have overlooked and optimize their pages accordingly. Really, with the wealth of data available the uses are only limited by your imagination. Along with Visitor Tracking information, Traffic Sources provides a rounded profile about your sites visitors.

Taking the matter into perspective, ads have always been the forte of Google. Contextual ads via Adwords have been their masterpiece, and this move to display ads on videos can certainly be viewed as inevitable. The internet is rapidly changing everyday. Online users are finding new and better ways to share information. Google tapping on the various resources available online have found a very good niche on online videos. Many online users will probably shun the idea.

But for many advertisers and online entrepreneurs, the move is a step forward to making a more competitive online marketing field.

A California-based company, Yume, is taking the lead to support Google in its efforts by providing InVideo overlay ads. Seeing slightly transparent ads hover over a video may not really be that bad after all. The ad may just appear for a few seconds at the beginning or the end of the video, and may not really hamper a person’s viewing time.

The real problem which should be answered is whether how Google will be able to make sure that ads will appear according to the search keyword related to the video. It would be very impossible for the effort to work if promotional ads about legal services appear on a children’s video. But considering Google is always at the top of the game, they will find a way to work around it.

So that’s one of the prime things you should expect to see in the new future. Seeing advertisements on videos should not only beef up the online competition, but should also give some online marketers more options on how they can promote their products effectively online.

The cost of the service will have to be in question however. Understanding that integrating ads on videos is not an easy feat, and will probably demand a very high cost than other advertising programs offered by Google, online marketers should think twice before making a step forward on this. However, if it succeeds, then Google will surely be seeing a big inflow of potential advertisers, and earning lots of cash from the campaigns.

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