With Google Advanced segmentation tools, this is now possible. The best part is, the segmentation parameters need not be restricted to certain pages. You can segment your visitors based on say the time they spend on your site, or only new visitors – or even certain search phrases that contain certain keywords. For example, you can see the trend of visits to your site from all phrases that contain a certain phrase.

The tool is a bit advanced, but even for non professional users, it allows you to play around with the data and take a look at it in many different ways. This is the essence of understanding your customers and gaining insights that can help you serve them better. Try it and see. You’ll be amazed!

What is to be done then? The answer lies in a long term strategy. Along with these highly desirable phrases, there will be many that can be immediately optimized for. Phrases with a relatively low number of searches, but an even lower relative number of pages optimized for it. The two types of keywords require different strategies. One is long term, and one is short term.

One way is to incorporate the long term keywords into the main body of the site. The short term keywords can be added to an ongoing text addition such as a wiki, a blog or a forum. These posts will then link back to the main site with the long term keywords as anchor text – thereby improving the internal linking architecture and drawing more focus to the long term keywords.

Once this is implemented, you can measure the success of your keyword strategy in order to track your progress.

The more traffic you direct to your website, the more business you can potentially drum up, so be careful and choosy when you pick your keywords. Be specific in your phrasing and stay away from general terms that are too broad for the search engines to find your business.

Research other websites that have a business, product or service that is similar to yours. Get an idea from the metatags your competitors use in the html coding of their website to give you an idea of how to properly use keyword phrasing.

Use 3-4 significant keyword phrases for your Meta description tags. Incorporating the same keyword phrasing in your title tags and page copy is essential for consistency and readability.

For Meta keyword phrasing, be sure you use keywords and phrasing that actually appears on your webpages. Using a tag that doesn’t appear on your site will not help your website ranking in search engines. Other helpful tips include pluralizing your keywords.

For example, if your keywords are “educational tutorial”, you would also want to include the keywords “educational tutorials”. Spelling errors must be considered when configuring your keywords. If it is common to misspell a word you use in your keywords, include the misspelling of the word as a keyword. When users misspell the word, your site will appear in the listings.