There is a lot of complicated information in this module, but most people are going to use it to find out three things. Which sites are sending you traffic, how many direct hits to your site, and most importantly, which keywords are being used to send visitors to your site. The last one is is a real boon for SEO masters as they can also see how much time each visitor spends on the site broken down by keyword. You might suddenly find a niche that you haven’t explored yet by looking at what people are searching for.

Good SEO experts will also use this tool to find out commonly used variations of keywords that they have overlooked and optimize their pages accordingly. Really, with the wealth of data available the uses are only limited by your imagination. Along with Visitor Tracking information, Traffic Sources provides a rounded profile about your sites visitors.

Google Analytics is one of the best pieces of software for tracking this information. True, it has it’s disadvantages. For example, you cannot isolate users and tell which IP address visited your site on a given day. However that is due to Google’s privacy policies and isn’t altogether a bad thing. But it does give you unparalleled reporting ability and best of all, it’s free! You can track multiple sites at the same time and can also create custom reports.

In the following series of articles, I will show you different ways in which you can use Google Analytics to understand how your site is doing and more importantly, how you can make use of the data to improve the way visitors view your site, giving them a better experience.

You can find out about what products, goods or services that are in high-demand and use that to your advantage when creating your business. Certain topics like sex, God and money are always in high-demand and profitable niches. Competition is not a problem if you have a solid product or service and a marketing plan.

You must remember that you should not spam people with information about your business. People don’t like spam and they will delete you immediately from their Inbox. The way to generate mailing lists and genuine interest from potential clients is to have an opt-in box on every page of your website.

Gathering potential client lists and generating leads is one of the keys to a successful business. When your business has generated a client list from opted-in users, your company can send a monthly newsletter with relevant information about your business, new developments, promotions, offers, sales and staffing updates.

Letting people politely read about how your business is growing and providing them with information about your business is a great way to keep in touch with potential clients without beating them over the head.