But the loss of this capability is more than offset by the benefits. Google Analytics visitor metrics gives you a bird’s eye view into very important statistics such as how your site compares against others of a similar size. You can even narrow this comparison to similar sites of a particular category. These comparisons are on metrics such as bounce rates, pages visited and the average time spent on a site.

Other useful information is also present such as what the profile of your users are and where they come from. You can view a breakdown of how many pages are typically visited and how much time is spent on your site. This combined with the information showed in content tracking makes analysis easy to find out why visitors are coming to your site and why they are leaving it.

Don’t forget that online marketing, like old-fashioned real world marketing, is a never-ending process and a full-time job. You want your online business to work for you 24/7/365 and in order for that to happen, you need to keep up with the latest technology and strategies for improving your SEO.

All the same elements of a real world marketing strategy come into play with online marketing. A good product, honest service, genuine customer care and attention to detail will still ring true with customers searching for your business online.

Keeping your potential customers in mind during the entire process of creating, developing and optimizing your website will give you a leg up in the online business world.

Making sure your content is peppered with the same keywords for each page’s title tags will encourage a better rating with search engines. Your website should be clear about its product, goods, services or business offered.

Mixing up your tags on pages and having a generally disorganized website will confuse readers and confound the search engines, leaving you with poor results in page ranking.

Define quality with relationship to your web marketing strategy. Search engines used software coding to define quality in quantitative terms. This is the most important point to remember and understand. Your website is a representation of yourself and your business.

Linking to other websites gives your business website a solid reference, backing up the legitimacy of your product, goods or services. The more often that your site is referenced by other sites, the more qualitative it becomes, leading to more potential business for your online business.

Think of linking as endorsements for your business, you want to let your audience know that you mean what you say on your website. Think of your website as your resume.

Each page on your website should contain at least 200 words of copy. Search engines search for keywords and phrasing when users type in their searches. If you don’t have enough copy on your webpage, there is no way for the search engine to find your site.

Studies show that people do a lot of reading online and they will scan your website’s content. Including important keywords that you have used in your tags (headings, title, metatags, etc) will increase your chances of having a higher search engine ranking.

Content is any text that is related to your business, goods or service that you want to sell online. Including how-to articles, tutorials or tips is a useful way to fill your website with search-engine friendly content.