A mostly neglected part of on page SEO is the <b> or <strong> tag. Enclosing an important keyword in these tags will have a small impact on your page’s SEO. This is so because the eye of a human is naturally drawn to such text and search engines like Google try and duplicate human behavior.

However, also keep in mind that search engines are very sensitive to spammy techniques. Keep to the straight and narrow. Don’t bold more than one phrase per 250 words or so. More than that, and you risk a search engine penalizing you for trying to be overly manipulative. When in doubt, ask yourself the question – does this make my content more readable? If it does, then go ahead.

If possible, ensure that the first “bold” phrase arrives within the first 100 words. This is because the first paragraph of an article sets the tone and a bold phrase in that article is of high importance – not as important as a h2 heading of course, but certainly noteworthy.

This earlier type of search engine optimization is still in use today. Within the history of the Internet, it was possible to enter any tag in the description of your business. Nowadays, meta keyword text is not regarded as heavily or not at all by search engines, due to previous abuse of metatags and false representation of websites.

“On the page” content, tagging, etc. is highly relevant for SEO. Using phrases in your website content that you imagine your audience is searching for will bring you the highest yielding results.

Understanding your customers and/or clients perspective and mentality will allow you to have better luck with “on the page” criteria searches.