Google Analytics is one of the best pieces of software for tracking this information. True, it has it’s disadvantages. For example, you cannot isolate users and tell which IP address visited your site on a given day. However that is due to Google’s privacy policies and isn’t altogether a bad thing. But it does give you unparalleled reporting ability and best of all, it’s free! You can track multiple sites at the same time and can also create custom reports.

In the following series of articles, I will show you different ways in which you can use Google Analytics to understand how your site is doing and more importantly, how you can make use of the data to improve the way visitors view your site, giving them a better experience.

Lots of website designers/ coders do provide you a template based websites for cheap after buying the same from places like TemplateMonster.com and so on. Of-course they are of high quality but you need to pay a designer to customize the same for you as several other peoples are using similar templates.

How to get an SEO Friendly, 100% custom website when your budget is small?

Here is one easy solution where you will get 100% unique design of your choice coded with Valid CSS and Valid XHTML well under $100 to $200, all you need to spend few hours and you are done. it’s no big deal!

Step One: Create a requirement sheet and pen down exactly all you are looking in a website. Develop a Link map in MSWORD and add contents accordingly, E.g. Home page, Subpages, product page and contact page etc.

Step Two: Hire a Graphic Designer, who specializes in graphics to get a PSD of Home Page and a Subpage. He will design a unique template for you and place all the contents. Normally freelancers are charging $20 to $40 depending upon the complexity of the work.

Step three: Hire an XHTML coder who can slice your PSD’s and code the same to Valid XHTML and CSS webpage. There are plenty of them available, but we recently came across CSSFOX PSD to XHTML/ HTML coding services, who code a home page just for $25 and subpages for $12.5 only.

Now if you calculate the price for a 5 page website it will comes near about $115 if you pay $40 for PSD’s. It’s cheap and more effective as all new CMS, including Wordpress are using a CSS based theme engine and any good programmer will easily port the same to any CMS, if you wish to get an dynamic website.

What are XHTML Websites?

The Extensible Hypertext Markup Language, or XHTML, is a markup language that has the same depth of expression as HTML, but also conforms to XML syntax. XHTML is “a reformulation of the three HTML 4 document types as applications of XML 1.0″. Read more at Wikipedia.

You may refer more resources to learn more about XHTML below:

• XHTML™ 1.0 The Extensible HyperText Markup Language.
• Visit XHTML2 Working Group Home Page

Would the impact be noticeable instantly or over a period of time? Well those certainly are very relevant questions, considering that content plays a very major role in search engine optimization.

Several websites change their content if they see the need to do so, or if there are certain parts of their pages which might be obsolete. And as we all know, Search Engines scrutinize a web page’s content like a bacteria under the microscope. The page content provides the requirements – links, density, keyword usage, relevance to other websites, which play very crucial roles in determining the page’s search engine optimization (SEO) score.

A website that changes content every other week may experience a slight change with their SERP positioning over a period of time. When content changes, there’s a possibility that some website links would be removed, or added. There’s also a possibility that the keyword density will no longer be achieved or the content relevance would miss its point to be categorically related with its neighbor sites.

Of course this shouldn’t shun SEO managers from implementing the required changes on their website’s content. CNN and other news websites certainly require or expect constant changes with their content and website settings. However, if traffic remains constant, the impact on the positioning of news websites over different search engines may not be that evident.

Main pages of blogs usually change their content, but the individual pages for the post remain intact at its own internal URL. Blogs don’t really receive as much scrutiny as regular web pages. Blogs like Wordpress or Livejournal need very little tweaking, and usually maintain their initial content.

The only problem with blog post pages, especially when comments start getting added is that they lose the keyword densities that help boost the rankings. Blog content that change often usually have some issues to solve when it comes to linking and site-keyword densities, as well as the overall SEO score.

So in a nutshell, minor or major changes on a website’s content can affect the website as well as its categorical link neighbors. It is advisable that when after you finish posting a new content on your website, changes to it should only be done whenever it is truly necessary. And it is imperative to verify all the links on that page, which one is down, or how many needs to be re-added.

That is basically how content from different pages can affect Search Engine rankings.