Google Analytics can be overwhelming at times. Once your traffic begins to cross a certain limit – say a 100 unique visitors a day after removing PPC visits, you need to fine tune that data and figure out the broad classes of visitors that are coming to your site. For example, say you have a particular category X with several products in it. You want to analyze data for only that category. You want to see whether search visits are increasing or decreasing and which keywords are being used to reach it.

With Google Advanced segmentation tools, this is now possible. The best part is, the segmentation parameters need not be restricted to certain pages. You can segment your visitors based on say the time they spend on your site, or only new visitors – or even certain search phrases that contain certain keywords. For example, you can see the trend of visits to your site from all phrases that contain a certain phrase.

The tool is a bit advanced, but even for non professional users, it allows you to play around with the data and take a look at it in many different ways. This is the essence of understanding your customers and gaining insights that can help you serve them better. Try it and see. You’ll be amazed!

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